Our client Hashibami is a newly established Japanese high-end restaurant focusing on omakase, where the chef decides the menu for the customers. Hashibami regards omakase as the finest artwork in Japanese cuisine. Hashibami guarantees its guests a top-notch, unique and sensational omakase experience. The owners would like to establish their restaurant as one of the best omakase restaurants in the region. This would need a clear brand identity, and excellent marketing strategies.
Our branding specialists developed the brand identity for our client. The first key element was the logo. The Japanese kanji character of Hashibami resembles harvesting rice crops with both hands. It signifies that good harvest will come after hard work of ploughing and cultivation. Our designers have refined the logo by adding the hiragana of the “sushi” into the logo.
With the logo ready, Dreamshub arranged for production of every printed matter and physical item that contains the logo: menus, chopstick wrappers, napkins, envelopes, mask covers. We make sure everything in the restaurant flies the banner of Hashibami so every customer would have a greater impression of the brand.
Our clients believed that an attractive website was as important as an appealing entrance. Dreamshub provided every single content of the website, including text, photos, web design, enquiry forms, email forms, e-questionnaires, infrastructure support, and anything else necessary. The SEO-friendly design has resulted in great performance of the website in various search engines.
To achieve a greater exposure, our digital marketing specialists have reinforced the client’s website with key words and SEO-friendly content, as well as conducted SEM for the client to further boost search results in search engines and map tools. The brand has gained greater impression and become lot easier to be found online.
To introduce the client’s brand to a wider audience, Dreamshub has arranged newspapers and magazines to do cover stories for the client. Our events and marketing consultants have taken the brand to media events and award ceremonies to raise brand awareness and grow business network.
Our digital marketing specialists have made good use of social media platforms like Facebook, Instagram, Xiaohongshu to raise brand awareness for the client. Our digital marketing specialists made sure that the posts have been distributed to the intended audience, hence turning clicks into customers.
In less than one year, the brand has experienced a 300% boost in business turnover. It is now one of the most wanted restaurants in the region. These efforts have also been recognised by the media; for the brand also garnered a prestigious award in the catering industry. The client was very pleased with our efforts, and together we celebrated the success and joy of brand building.